it is quietly rising to an all time high, dating back to its spin off from altria back in 2008. barclays noting this morning we are in the early innings of a generational shift towards nicotine investing. more on that trend later on. let's start, though, with the first cabinet meeting of the second trump administration, with a special appearance by elon musk warning america will go bankrupt without spending cuts. eamon javers has more from the white house. and eamon, not sure if it was some of the uncertainty around tariffs that's contributing to the sell off this afternoon, but plenty of headlines. >> yeah there was a lot of talk about tariffs in this cabinet meeting kelly. president trump says he's made up his mind for tariffs on the european union, which he said he'll be announcing soon and which will generally be 25%. that seems to be in line with what he was talking about in terms of reciprocal tariffs with other countries around the world. we'll see if we can get some more clarity from the white house on that. he was also sharply critical of europeans for not accepting, as

. >> so we're not including tobacco stocks like altria philip morris.e they're anti-semitic. >> no. just because in terms of jewish values, we think, again, tobacco just doesn't align with where adl is. >> okay. >> but i think because of venezuela. >> venezuela and the oil sands and such. but the. >> worst one. >> one of the worst kind of companies in terms of. >> emissions dirty. but but what about other. what about other fossil fuel companies? >> no, no, no, we're not excluding fossil. >> fuel companies. >> but but i will note general mills is one that we're excluding. >> okay. >> why? because general mills was pressured by bds activists and pulled their pillsbury division out of israel altogether. they felt like it was better not to have to deal with, you know, the hooligans masking themselves. just get out of israel. % yeah. in the country where there is a massive pushback on esg. yeah. on dei. you have almost every company in the country practically removing any kind of dei program. you have, you know, folks like robby starbuck out there who are go