i guess you also thought, - i totally did. - to some degree alvin toffler, so can you tell the alvin toffler, third wave, versus steve case third wave. - sure, no, i actually was in college in 1980, when that book came out, alvin toffler's third wave, - yeah. - and i was completely memorized by it. and it talked about this notion of electronic cottage, and different ways to connect to people, information, and i just knew it was right. and so when i was graduating, there was no startup culture back then, there was no internet companies to go to back then, so i worked for some big companies for a few years, but finally in 1985, co-founded aol, and i was sent on that path by toffler, so when i decided to write this book, i deliberately named it the third wave, and he was kind enough to read it, and provide a blurb for it. - so the toffler estate is not chasing you, with his lawyers and, no? - no we have a great, great, relationship, and i've been really grateful for how he inspired my life. - but of course your three waves, including the third wave, are different than his waves, and his