amanda claiman is among a new breed of therapists addressing one of the most taboo subjects -- money.ter's degree in social work and focuses on financial wellness. she calls herself a financial therapist. >> money is a very emotional art of our lives. if we think about it, money touch it is most intimate aspects of who we are, what we do, how we choose to spend our time. >> reporter: a relatively new practice there is though official certification or accred indication but the national financial therapy association formalized the mission bringing together more than 200 mental health and financial professionals. by comparison the financial planning associations has over 17,000 members. while there are distinct differences between financial planning and financial therapy they aren't mutually exclusive. >> traditionally psychotherapists have been maybe a little bit loathe to deal with patient financial issues. personal finance professionals sometimes shy away from the emotional discussions that really can drive financial behaviors. >> i personally work with people who would be considered