restarted our marketing, with we restarted our chef partnerships as well including most recently amanda freitag really about creating something exciting, something interesting and fun for meal time at home. and these chef partnerships really drive up engagement with our existing users and gives them a lot more variety and things to sort of have fun with when it comes to meal time. maria: and you've had new offerings, premium offerings in terms of menus. what do the menus look like today? give our audience a sense of your offering. >> so, you know, what blue apron has always been known for is having just a really, really interesting, diverse set of ingredients and sort of culinary authority around recipes with a lot of flavor and unexpected flavors. that's one of the things people say, the fact that they can discover something new every time that they cook. and so we've always introduced new ingredients to our customers and new techniques, but with the premium offering we're going through even more unique proteins, multiple proteins in a meal, more food and really that restaurant quality experie