i don't see myself walking away from amazing grapes.'m trying everything i can to keep this alive. >> in the u.s., wine retailers generate over $9.5 billion every year. i think amazing grapes can be turned around, and i want a piece of it. all these boxes. i always believe that first impressions are lasting impressions, and my first impression of walking into amazing grapes is there's clutter everywhere. it's disturbing. live music in a wine store. [laughs] ay-yi-yi. wow. i couldn't believe how much inventory was in this place. sometimes, too much selection is awful. how are you? i'm marcus. >> how you doing? brian, pleasure, welcome. >> nice to meet you. >> you too. >> it's a little bit bigger than i thought it was gonna be. >> 1,800 different skus of wine in this space. >> is that what's in here, 1,800? >> yeah. >> huh. no one has time to look at 1,800 varieties. i'd be willing to bet that half of it doesn't even sell. how long have you worked here? >> today's my second day. >> is it? >> yeah. >> look what you were signing up for. >>

tonight on the profit, amazing grapes is a wine bar and retail shop, the brainchild of a real estate. even with more than $3.5 million in sales this past year, amazing grapes is operating at a loss and still can't pay down their mounting debt. this is a business without leadership or direction. i wish that you had passion for the business. you wouldn't be losing money. if i can't find somebody from within to take over amazing grapes and manage its assets, this business will be crushed. >> are you the grim reaper, or-- >> sometimes. my name is marcus lemonis, and i fix failing businesses. >> we're out of business. >> we were out of business

grapes. may i taste one? >> of course. >> mmm. >> nice and ripe, sweet, but not too sweet. >> amazing. >> the idea behind pinot is to have whole berriesich lets the fermentation happen inside the berry. >> this is a pretty big bucket of grapes. how many bottles of wine am i looking at? >> about a 120 gallons, which would be roughly 50 cases. >> by december 2003, jimi's wines are getting noticed throughout oregon and beyond. he tells the atlantic monthly magazine he hopes that one day his winery will be his son's inheritance. >> he stated in that very clearly that he wanted his winery to be a legacy for pascal. >> then one saturday morning in september 2004, jimi is arguing with his ex-wife about whose turn it is to be with pascal. after that call, jimi makes another one, to his girlfriend. >> he was on the phone with his girlfriend when he mentioned that his chest was hurting and could she come over. >> before jimi's girlfriend can arrive, jimi dies of an aortic aneurysm. he's 38 years old. pascal is 8. >> i think when my dad died, everyone was heartbroken. kids soak up the atmosphere, and it wasn't that i readily wanted to do that, b

amazing sparkling wines at a great value. $25 per bottle, not as much as champagne but still the rightyot noir, the traditional grapes you'det in champagne. a great value to you. >> people at home may not know anderson valley. >> mendocino area. up north there. they also make pinot noir that's really fantastic. when it comes to sparkling, that climate gets super balanced would the cool winds so that gives you a better growth for the more acidity you want from the grapes. behind it is cassis. a little splash. you get a little bit more festivus there. a little more fun. adds a little dark currant to it. >> when you open a bottle of sparkling, don't do this. use the bottle. >> you get six turns on the top. always keep your thumb on top. you'll turn from the bottom away from the audience. you actually don't want to hit anybody in the face. >> got it. rose. >> rose all day. sparkling santa margarita in italy. the northern part makes amazing sparkling rose for everyone. this one is around the $20 range as well. bevmo is your champagne destination. we carry don p rose right now which is pretty hard to find. i definitely recommend

amazing ple the epicenter of texas wine country. we have 5 50 wine and tasting rooms. cheryl: the local economy is very dependent on tourists because fredericksburg has those german roots. you're not just growing grapese economy is really based on agriculture many it was and still is primary an agricultural community. so most of our acreage is used for ranching and farming and peach production and grape growing. everything really does tie back to our german roots. you'll see that in our architecture, in our events, and just our entire town and our culinary, everything. cheryl: the food is great. as our viewers h know, i'm from texas and i've been there. stonewall, this area of texas, it was called the texas white house because of lbj at the time. that's another place where people can go and tour and get a part of that history from the lbj perspective. talk about that. >> yes. it's just such a neat experience to go. it's really the entire life legacy of the president there and his family. so everything from his birth place to his final resting place is there in stonewall, 15 minutes from downtown fredericksburg. it's a beautiful drive. the state and national parks are both there. you can have a full e