i don't see myself walking away from amazing grapes. trying everything i can to keep this alive. >> in the u.s., wine retailers generate over $9.5 billion every year. i think amazing grapes can be turned around, and i want a piece of it. all these boxes. i always believe that first impressions are lasting impressions, and my first impression of walking into amazing grapes is there's clutter everywhere. it's disturbing. live music in a wine store. [laughs] ay-yi-yi. wow. i couldn't believe how much inventory was in this place. sometimes, too much selection is awful. how are you? i'm marcus. >> how you doing? brian, pleasure, welcome. >> nice to meet you. >> you too. >> it's a little bit bigger than i thought it was gonna be. >> 1,800 different skus of wine in this space. >> is that what's in here, 1,800? >> yeah. >> huh. no one has time to look at 1,800 varieties. i'd be willing to bet that half of it doesn't even sell. how long have you worked here? >> today's my second day. >> is it? >> yeah. >> look what you were signing up for. >> ev