it makes sense that you would cover it but they have course want to get into this business amazon dot com want to get into the streaming business netflix is in the business how do you see the three companies in the next couple years who's going to be the winner of the loser what do you think joe wiesenthal i don't you know i would say there could be multiple winners but i do think that netflix faces a real challenge i think amazon is a really interesting one people have a affinity an addiction to amazon services kind of like they have netflix people of their amazon prime people like the music store and amazon people love the kindle so you know adding a streaming element to the website that could be bundled in with one of those things i could see it being a real hit and you know you can apple's huge they've they've had some flops in some of these experiments specially when they try to get into t.v. and stuff like that but. you can just tell them in the read. we talk about apple some people are just obsessed with a new every new product you know every time one of steve jobs does a keynote for on