amazon isnext, how expanding to reach lower income americans.lind hiring, the new technique employed by the tech industry. carol: this is bloomberg. ♪ oliver: welcome back to "bloomberg businessweek". i am oliver renick. carol: i am carol massar. amazon is experimenting with delivering groceries. program wasstamp looking to pilot the ability to stamps and snap benefits online. it is a limited program and a limited number of states, but the big thing is amazon pushing harder after the grocery business and connect with customers who might not be amazon customers at the moment, low income, using food stamps, and now they can buy groceries. you have to think that amazon is pulling these people into the fold. pilot program, so amazon is one of the pioneers. why did they find it important to get in from the ground up? themazon is going after grocery business. the food area is one place where e-commerce has not taken over. less than 1% of the market, and it is huge, $1.3 trillion, 800 billion dollars on just food, and people don't buy food online at th