jetsons. the future might be here, thanks to amazon. >> introducing the amazon dash button for prime members. order the important things you always run low on. set it up to order what you want. press it when you're running low. >> amazon sending some of its customers free branded clickable buttons that help automate anything without the hassle of logging on to the computer or your credit card. it is a concrete example of what many futurists call the fix. good evening, gentlemen. >> good evening. >> sam, what do you make of this? >> you know, i showed my daughter that video. and she said, oh, that's cool. i said, look around the kitchen. think about many buttons we would have to have around here. she said that doesn't seem to make any sense. my sense is that this is a -- there's probably an agenda here. but i don't think there's any sense this is going to be widely adopted. >> you're saying too many buttons, if it's one is its own product. >> i guess i like the idea of the convenience. but i remember back when they were rolling out cable for the first time and talking about inventing products,