said us the best thing that happened to book publishing was amazon came, and the worst thing that amazon kaine. came. amazon makes it so easy for you to distribute and promote your book around the world, but at the same time amazon has tremendous power in negotiating with the authors the terms that are much more favorable to amazon. and finally i think these online platforms also now realize they cannot rely on content through studios alone. what is netflix doing? we all are reading the stories of the budget for conservatorship is like five first -- $5 billion to $6 billion. why do we have to rely on studios? i can hire similar talent. i have a customer base and i know i have the data inability much more than anybody else? why not me produce the content and direct the compete with these traditional players rather than they dictating what sort of content can be and cannot be available? reality is a lot more complex. professor ate a carnegie mellon university in pittsburgh, codirector of the initiative for digital media analytics which is what? rahul: again, the book is a culmination of the rese