. >> anybody interested go to amazon.com/kareem. they can find out all about it, order it. and you know. >> rose: change a life. >> put it in the hands of young young people who need to trade. >> rose: change a life. >> hope so. >> rose: thank you. >> my pleasure. >> rose: back in a moment. stay with us. >> kenneth comb is here. he is a fashion designer. he's also the chairman of amfar the foundation for aids research, his company not only designs shoes and clothes, it has raised social awareness about issues like aids and homelessness through pro va vac-- provocative advertising. the 30th anniversary of brand is being celebrated by a new book called this is a kenneth cole production. he has also executive produced a new hbo documentary that documentary is called the battle of amfar. here is that trailer for that fill. >> aids is the long, physical, and mental torement of many thousands of human beings. >> to think about a cure in the early days wasn't even on the radar. >> most people start with this idea they can't do anything because-- i -- >> it's not so everybody. ever