it's the american steel union, which is the largest steel union in america. it represents not only steel workers but workers in the rubber, auto glass, parts, paper, and also some manufacturers that have a collective bargaining arrangement with the steel workers in the steel and in the rubber industries in particular. >> phone number is on the bottom of the screen for our guests. we're going to hear from the president in a minute on manufacturing, but we look forward to your calls for scott paul. you had mentioned the inserts in today's paper sort of goes along with the big rather dramatic ad during the super bowl last night featuring clint eastwood. here assess, usa today's version of the supplement, "it's halftime in america." what does he say and what do you say? >> they interpret it as a campaign ad in some ways, but certainly there are nuances to it. chrysler last year did this m&m ad, and this is an extension of that. we're back on our feet, we've taken the punch and we can move forward. you've seen a lot of this on madison avenue. you've seen this focu