pork chop. victoria loves her pork. americas love pork. suggest the average person in america eats 45 pounds of pork per year. it's a huge booming industry. one of the good guys buying local farmer's meat, ethically raised, how would you respond to her and make her care about the welfare of the animal before it ends up on her plate? >> it sounds like she does care. i think she cares. i think it's important to recognize that americans eat on average three times more meat on a per-person basis than most of the rest of the world. >> we are a huge over consumers of meat. we have to ask is that good? is it good for the planet? is it good for our own health, to eat so much more meat than other nations around the world? and so i do think that there are many con assumers like victoria who want to avoid these fact farms. i say certainly good step. i am very much in favor of it. i applaud her for doing that. we need to think about how much meet we are eating and whether we can have a bit less of impact the planet. >> so paul, one industry leader mak