amfar has had a very profound impact. today independent storytelling is one of the most, the easiest and most important ways of communicating important messages some we still, we found these two great filmmakers, epstein and yev friedman who agreed to work on the project. so we, and hbo supported it. and it is off and running. >> rose: why you? why did you-- you are a busy man, dow a lot of things. >> it is a good yes. so this goes back in the 80ses. and i was running a shoe business. and i, there was this pervasive consciousness that was kind of, that was rising at the time. and people were wanting to get involved in something bigger than themselves and we saw hands across america. we are the world, live aid. farm aid. and most of it was about hunger in ethiopia but nobody wanted to talk about aids in the 80s because if they did they were presumed to be at risk. and stigma arguably has killed more people than aids itself. and that is what kept everybody silent. ronald reagan as we talked about in the film didn't mention