we're joined by guy bisson, research director at ampere analysis.e have seen the numbers, how big could this be? kids entertainment as a whole is massive. of course the children are not spending their own money, but they are the ultimate in—home influencer. if you have a child in the house, they're influencing every purchase decision what. the market is going after is the online and the streaming advertising market and the streaming market for viewing content and consuming content. that is about a 200 billion dollar market a year. for children, how safe is the market? that is what parents worry about. with youtube, kids can be taken down a rabbit hole that a pa rent taken down a rabbit hole that a parent wouldn't want them to go? absolutely, the unique selling point of any absolutely, the unique selling point ofany app absolutely, the unique selling point of any app is the fact it is a closed system and it is safe for the child. as you say, other platforms like you're huge, which —— like youtube, there are concerns and some targeting advertising. th