these are the offices of amplified robot, a london based studio specialising in vr and ar, and they willds dirty with apple's ar kit. there we go, yes, that looks like a man who is walking around and i can see him walk around. there are hundreds of areas that can be brought to life with augmented reality, the medicalfield is one, education for kids, entertainment, real estate, this is the promise of augmented reality. these are some of the ar experiences that matt and his team have already created here without using apple's ar kit. each app has to figure out on its own how to attach its 3—d thing to the real world, so lots of extra programming for developers and a consistent ar experience between apps. many of those apps rely on markers to make the magic happen, that is either a special image or normal pictures, like the images in this book which the app then recognises and pins with 3—d content too. apple's ar kit uses a new technique that does away with markers meaning that ar can go on any flat surface. clearly this is still very early days for ar as we know it, but with so many big p