there are many people who look to siliconalley and there are four platforms out here, amson, apple, google, facebook. and what we're going to witness over the next ten years is a flat out war between the four of you for the future. how do you see that? >> i mean, people like to talk about war >> and conflict. >> rose: and conflict. >> there are a lot of ways in which the companies work together. there are real competitions in there. but i don't think this is going to be the type of situation where there's one company that wins all the stuff. >> rose: but you're already getting in each other's businesses. >> yes and no. >> rose: there's sometng called google plus. >> yes and no. i think... google i think in some ways is more competitive than... and certainly is trying to build their own version of facebook. but when i look at amazon and aing, when i see companies who are extremely aligned with us. and we have a lot of conversations with peoplat both companies just trying to figure out ways we can do more together a there's a lot of reception there. i can't think of an apple product or amazo