amx, we have a hundred reremote controls, anything from the home to the corporate america. that. it's a complex product but they give you a single device to control the audio, video. >> so it doesn't do what the video does. >> the old expression a picture is worth a thousand words. i have no idea how much a video is worth. the info graphic style video is great. they use it for sales presentations. it takes a complex product, simplifies it and shows it in a concise wayle. >> how much does that cost on the cheap end? >> it could be done for a few thousand dollars. >> and could help your sales process. >> absolutely. >> let's go to bid select and see how they use video. >> i put my listings on vistalet. out of nowhere it seems like all these listings were being hit. i was getting contracts right and left. >> customer testimonials. >> i would say customer testimonials are one of the most powerful videos to use. we have heard if the company about how great the product or service is. there is nothing more powerful than to hear from another consumer about their experience with a p