amy brooks talks about the growing cloud of social media. this is "bloomberg businessweek ." ♪ carol: welcome back to "bloomberg businessweek." join jason kelly and me for "bloomberg businessweek" every week on the radio. itunes,t our podcast on soundcloud and bloomberg.com. you can also find us online on businessweek.com and our mobile app. we went to charlotte, north carolina for the nba technology summit. ted leonsis sat with us to talk about the many hats he wears. he is their chairman and --ertainment, owner of the he is the owner and chairman of monumental sports entertainment, the owner of the washington wizards and washington capitals -- >> the nba is a platform that is no different than google or amazon. we have a big corporate structure, we have multiple apps, nba, wnba, g league, nba 2k, summer league. the data we generate is deeper, more real-time than anything you cover it bloomberg in business and industry. just as your company grew as a platform, it started terminals to a small group and now, it is a giant media company focuse

we sat down with amy brooks, the chief innovation officer for the nba, and asked how social media is in content creation for the league. take a listen. amy: we see our games on tv as meals and the social media as snacks. the players are developing content. the teams are developing content. we have 1.5 billion followers amongst players, teams and the league. our job is to engage fans globally. different platforms and testing and learning is a big part of that. >> talk to us about the platforms, because traditionally you go to a game, you have men, women, e-sports, streaming. what is the biggest potential? amy: we think the gaming aspect has a lot of potential. we have the nba 2k league broadcast on twitch, the g-league. we are allowing people to vote for the mvp in the g-league game. at the end of the game, he can take direct questions from fans. >> where is the most growth? we talk about e-sports a lot and it being a $1 billion business by 2020. where is the biggest growth? amy: e-sports, going back to the global opportunity, to engage our fans. we have the potential of having an e-s

amy brooks talks about the growing cloud of social media in the league. this is "bloomberg businessweek." carol: welcome back to "bloomberg businessweek." i'm carol massar. join jason kelly and me on bloomberg radio. check up on our daily show on our podcast at itunes, soundcloud, and bloomberg.com. you can find us online at businessweek.com and our mobile app. "bloomberg businessweek" was in charlotte north carolina for the nba all-stars technology summit and one of the most influential names there sat with us to talk about the many hats he wears. the chairman and ceo of monumental sports and entertainment, owner of the washington wizards, and owner of the capital one arena in downtown washington, d.c. he started by talking to us about the explosion of e-sports. >> the nba is a platform that is no different than google or amazon. we have a corporate structure of the league, multiple apps, nba, wnba, nba 2k, summer league, and our data that we generate is deeper, more real-time than anything you cover at bloomberg in business and industry, some -- industr

amy brooks is the nba president of marketing and operations and is the chief innovation officer. the league inut bracing social media and the importance of technology in the game. only 1% of our fans globally will ever come to a game. 1%. such a global sport. we have to bring technology. our players embrace social media and they are great global brands among themselves. we do every thing we can to capture the game and send it out globally. jason: and want to ask you about that because the nba has done a phenomenal job with developing those, giving the players a little faith. how do you balance that because you've got big personalities with a massive most -- social media footprint? >> we see our games on tv as meals and social media and the content as snacks. our players are out there developing content, our teams are developing content and our legs are developing content. could have 105 million followers among players and teams in the league and our job is to engage fans globally. testing and learning is a big part of that. carol: talk about the process because you traditionally

nbay: that was amy brooks, chief innovation officer.with the annual nba tech summit, we also caught up with ted leonsis to talk about everything from the nba's media platform, tech partnerships and the potential growth for e-sports. take a listen. ted: the nba is a platform that is no different than google or amazon. we have a big corporate structure in the league. we have multiple app. nba 2k,a, g-leauggue, summer league. the data that we generate is deeper, more real-time than anything that you cover at bloomberg in business and industry. grew a your company platform, starting from terminals to a small group, now it is a gigantic media company focused on financial services, i believe the nba will continue to grow on a global basis. >> that did not happen by accident, right? it feels like the nba is around the corner from other leagues. you know other sports as well. ted: when i was at america withne, we used to do -- commissioner stern, commissioner.com. he really started this tech conference. this tech conference is one of the most i

we are so excited to be here in charlotte, so excited to be with amy brooks to kick off what is going huge day in charlotte. what are we going to see today at the tech summit? >> today is our 20th tech summit. we will have a combination of players, owners, industry leaders. we have michael jordan speaking. he is the host of this great all-star weekend in charlotte. at&t, a lot of exciting people coming on. a combinationme of great coaches, great athletes, but technology. you are working with intel, at&t. tell us about the role of technology in the nba. >> it's exciting for us because only 1% of our fans globally will ever come to a game. you have to learn technology. it is such a global sport. our games are here. becauseery fortunate our players embrace social media. they are great global brands. we do everything we can to capture the emotion around the game and send it out globally. >> the nba has done a phenomenal job with developing those players, giving them a bit of space. how do you balance that? you have big personalities with a massive social media footprint in some cases. >>

brooks. show me the crown. show me homecoming. baby sloth videos on youtube. amy do you mind giving someone else a turn? oh, yeah i've made myself a little comfortable here. i gotta pizza for amy. yes, that's me. announcer: xfinity let's you search netflix, prime video and youtube with the sound of your voice. and i don't have my wallet so. announcer: that simple, easy, awesome. get started with xfinity internet and tv for $40 each a month for 12 months when you bundle both. click, call or visit a store today. a month for 12 months when you bundle both. they say you should always listen to your heart. and where better to do that, than the island of ireland? after all, your heart is the best compass there is. so get out there and fill your heart with the stuff that keeps it beating. fill your heart with ireland. >>> good tuesday morning. >>> check out the view and mount vaca, just a sliver of the sunrise for pretty view. this is called the line of fire for gorgeous start to the day. we are dry right now but we are tracking this strong storm system, the timeline coming up. >>> i am anne makovec at the liv

brooke. >> kyung, thank you, in the library with senator kamala harris. let's go over to manchester, new hampshire, where jeff zeleny is standing by where senator amy klobuchart of our cnn town hall. i want to ask you, i had this republican on writing this op-ed, make the argument that if all democrats who have declared, it's amy klobuchar who he believes could give trump a run for his money. she's from minnesota, she's more moderate, appeals to democrats and anti-trump republicans. would you agree? >> reporter: brooke, there definitely is that sense, and this is why, look at the geography of this. senator klobuchar, and i was with her in iowa yesterday, she was talking about how she has appealed to voters in trump country. she is going essentially county by county, congressional district by congressional district how she has essentially won over red counties. she made the point of saying i even won michele bachmann's congressional district, she is a former presidential candidate, a former minnesota member of congress, very very conservative. that is one of the arguments that senator klobuchar is making as she is beginning her presidential candidacy. i can s

amy, thank you. developing news in sausalito. crews will begin clearing debris today after a mudslide destroyed a woman's home. >> brooks gordon says his 75-year-old mother woke up neck deep in mud after the mudslide yesterday. she was sleeping in her sausalito duplex with her cat peaches when her home went sliding down a hill into another house. >> i got to be honest wurks i didn't realize what the magnitude was of what had happened until i watched the video after i had gotten off the mom with my mom who was in the hospital. >> this is a photo of susan at the hospital. amazingly, just cuts and pruzs. we've seen the community step up for her. her go fund me page raised more than $20,000. >>> this is not the first time a massive mudslide has hit sausalito. reason., a woman was killed andu the slide ripped a home from its foundation and sent it sliding nearly a block away directly emergency officials had to shut down the golden gate bridge at the time because all the mud dumped on highway 101. >>> today the san jose police chief is planning to talk more about a man shot and killed by police after a dramatic chase. >> he carjacked a u

amy. developing news in sausalito. crews will guion clear debris an sausalito boulevard today after a mudslide destroyed a home. >> brooks gordon says his 75-year-old mother woke up neck deep in mud. she was sleeping in her duplex with her cat peaches when her home went sliding down the hill and into another house. >> i got to be honest with you. i didn't realize what the magnitude was of what it happened until i watched the video avid gotten off the phone with my mom who was in the hospital. >> this is a photo susan at the hospital. amazingly she only suffered cuts and bruises. we've also seen the community step up. susan gordon's go fund me page raised more than $20,000. >>> this is not the first time a massive mudslide hit sausalito. in 1982 a woman was killed and 600 people ordered to evacuate for the same reason the slide ripped a home from its foundation. it sent it sliding nearly a block away directly into another home. emergency officials had to shut down the golden gate bridge because of all the mud that dumped on to highway 101. >>> today the san jose police chief is planning to talk more about a man shot and k

brooke bald win. now to the man with the nixon tattoo, roger stone saying attack, attack, attack. a picture showing judge amyberman jackson next to crosshairs mimicking the scope of a rifle. the "post" attacks the judge labeling her an obama appointed judge and claimed legal trickery by deep state robert mueller guaranteed the judge wouldover see a show trial. stone and his attorneys quickly issued separate apologies via court filings, since jackson appeared stone to appear thursday for a new hearing on his gag order. the judge wants him to explain his instagram post and decided she should change his order. flash forward with me to just thursday, what are the judge's options? >> so, the judge can do nothing. she can decide it was some sort of misunderstanding. not likely. she can change his became conditions, put him on higher supervisors to check in more or remand him, send him to zwral pending his trial. >> you have theories why he is doing this? >> two theories? it's roger stone, beavers will build a dam. roger stone will do wild things. sometimes it's strategic play, if a defendant thinks ki make it pers