freedom, the option to have a better life, sports, music 0-- an americna way of life. es in traveld do well within the united states? looks: yeah, if you do at what we do in the summer, it's something only budweiser can do. it is iconic. we have been in business in the u.s. for more than 60 years because the business started in renting 52. 952.tarted in 1 market invested in the with innovation. it's a very important market for us, the u.s. market. there more to come in terms of the way you have positioned budweiser? carlos: promotingdweiser renewable electricity. that means that all the budweiser produced in the u.s. is brewed with renewable technology. 2025 we will be 100% from renewable sources. it is our global brand. about giving access to water. it's something where families day gettinge water to families. we have afforded some of those communities five days of water. we have reached 1 million households. reporter: with craft beer, with a younger beer drinking audience, how does it figure into the global strategy? carlos: it is a great segment. today you go to a r