cambridge analytica was one of many company is that. in the political realm was buying and licensing as much data as you can possibly get on u. s. citizens and- unfortunately that's quite a lot we don't have laws and regulations that allow us to know how much data is being collected about us. what companies hold nor what they're going to use it for. an unfortunate unfortunately what i saw. at the end of the trump campaign was that. data had been used in n order to protect people's behavior so that individuals could be manipulated. my family pleaded instead of persuaded because not everyone was persuaded to sign up to vote and come to the polls and- care about politics and engage in important issues. some people over unfortunately persuaded to not go to the polls. and t two inherently. hae a distrurust in politicscs. how cambriridge. you sorry all psyc. operations this is essentially a form of modern day warfare. psychological operations means that you use behavioral science in order to understand how people make their decisions how they

. -- cambridge a analytica.tsfirm is notorious for invovolvement in the elelectionf donald trurump and the brexit campaign. she just released a memoir about her time working for cambridge analytica. the book is called "targeted." you worked for three and a half for cambridge analytica. exactlytell us what cacambridge analytica did with e data of facebook users to manipulate them leading up to the election of donald trump? >> camambridge analytical was oe of many companieses that inin te political realm was buying and licensing as much data as you could possibly get on u.s. citizens. unfortunately that's quite a lot. we don't have laws and regulations that allow us to know how much data is being collected from us, what companies hold or what they are going to use it for. unfortunately what i saw at the end of the trump campaign was that data had been used in order to predict people's behavior so that individuals could be manipulated. instead ofulated persuaded, because not everyone was persuaded to sign up to vot

. >> how did cambridge analytica use psychological operations?his is essentially of -- a form of modern-day warfare. >> psychological operations means you use behavioral science to understand how people make decisions, how they can be persuaded. that worked in their -- that was their strategy. they worked with psychologists in order to put together surveys that tested how people saw the world, how they made their decisions every day. when you have that type of information, you can target specific communications all the way down to an individual or specific groups of people that change their behavior orr convince them to take an action that they might have not taken. >> the group that they focused on were neurotics. can you explain who they are and why they decided it function best two-minute blade those particular function -- particular personality types? >> there are a lot of different personality types. when someone is neurotic, it means you are persuaded by fear-based messaging. cambridge analytica, the trump campaign manager the main super pa

christopopher wylie workrked f cambridge analytica, the company behind the worst case ofofata abuse en facebook's history. it was co-foundeded by formemer white house chief strategist steve bannon, and ended up serving as a propaganda machine. it was co-christopher: formemer what cambrge analytica s showed is h how easy it i is to infile amererican politicical discoue and mapulate it. the harms that he e come from that, to me,e, is akin t you six years ago, wylie left . ststructio repeporr: he b became a whisistle blowerd testified before the u.s. senate. now he's writt a a new bk, a a peek inside the engigine room f mental mananipulation. christopher: thehe purpose of e algorithms that cambridge analytica created were to identify people who o were moe prone to neurotic traits, or conspiratorial ideation. repoerer: eof facebook users, to identitiy alatheir inindividual feaears. totother with psychologists, cariridge anyticica wathen abable to develop p targeted popolitical propopaganda for different pes of people. it had the power to skew someone's viewpoint, e even ify stst a f degre

. >> cambridge analytica and its mining of data on millions of americans for political purposes... >>leged to he used all this data from tens of millions of facebook users... >> escándalo cambridge analytica, facebook... (reporters speaking different languages) >> narrator: it was a scandal over how facebook failed to protect users data a whistleblower named christopher wylie.ylie, he was say i can prove this. >> narrator: he said that facebook knew that a political firm he'd worked for, cambridge analytica, had been using the personal data of more than 50 million users to try to inuence voters. >> at cambridge analytica, we are creating the future of politica >> this is a company that specializes and would advertise itself as specializi campaigns. >> political campaigns have changed. >> seeding the internet with misinformation. >> putting the right message in front of the right person at the right moment. >> and that's the power of data. you can literally figure out who are the people who are most susceptible. >> ...data about personality, so you know exactly who to >> narrator: the

this kind of came out of the cambridge analytica matter.did not depose mark zuckerberg in that matter. the republican commissioner said they have ample evidence and ample message traffic. democrats said that was not enough. they caught a lot of slack for at last year. even as weaselly as earlier this month, senater richard blumenthal said he believed the public would only be satisfied with the ftc deposing the very top executives. the ftc has really clearly heard that. they said they would only be deposing people if it was very important. clearly in this matter they thought it was. emily: do we know what questions were and were not asked and what that signals about the case? ben: so these depositions are obviously secret, but i think you can start to get a bit of an idea what these looked like. from what we watched last month, a public hearing in front of the house on antitrust matters, i would not imagine that i would imagine the questioning went -- i would imagine the questioning went similarly. mr. zuckerberg, you said you wanted to buy

we have enough data on what happened with facebook selling data to cambridge analytica and how we areping up with artificial intntelligence. this is a major threat to democracy. >> this is why you are calling them billionaire dictators, because you think they are not helping democracy but threatening and killing it? isn't this too much? fox i have grown up in india that was postindependence. in india that had absolutely no corporations. in india where democracy works. when i see the imposition of digital transactions and criminalization of cash h betwen , i basically see this as an dictatorship. when i watch not just in india, but in africa and other parts of the world, now that we have the data showing native seeds are more nutritionist, have no cost because you don't have to use chemicals, that local biodiversity is the way to feeding the world, in spite of that evidence, in spite of the evidence in the united nations, every agency, bill gates is , which is aing gmos failed enterprise. he is taking w what is failed ad rejected by y governments. my government through monsanto out. bi

you have enough data on what happened with facebook selling data to cambridge analytica and how we are popping up with artificial intelligence leaders this is a major threat to democracy so this is where you're calling them billionaire dictators because you think they're not. helping democracy but actually threatening and even killing it i mean isn't this yet i have much. i have grown up in in india. that post independence i've grown up in in india that has absolutely no corporations i've grown up in in in india where democracy. works and therefore when i see the imposition of digital transactions and criminalization of cash between poor people. i basically see this as a dictatorship michaela detected digital dictatorship when i watch not just in india but in africa and other parts of the world. now that we have the data that is showing that native seeds of more nutrition the produce more food they have no cost because you don't have to use chemicals that local biodiversity is the way to feeding the world in spite of all that evidence in spite of the evidence. in the united nations and

for several years at cambridge an analytica, steve bannon's goal was to change politics by changing culture. facebook data, algorithms were his key focus. they identified people who exhibited the three traits in what they call the dark triad. they proceeded to bombard and activate these people. a sma with increasingly dark and manipulative messages from fake facebook pages both to get them to vote for trump but more importantly to activate them as racists and white nationalists. he goes onto describe the remarkable success of this campaign, both electorally, but also politically in the country in terms of sowing the terrible racial and ethnic divisions that you see in america today. so they waged a mass campaign of psychological warfare to polarize america around race and religion. and it worked for them but i didn't work so well for america. so, mr. zuckerberg, which parts of this narrative have you addressed, or are you planning to address, or do you just see that essentially as the cost of being a forum in a marketplace for ideas? is there nothing that can be done about the use o

i will think people realized until cambridge analytica.hings that facebook has been doing with their data and their inability to say that trust and truth other highest values. but they don't value the truth that all is shocking to me as a ceo. so social media, this has to be at the tip of our sphere, our government has to be involved. they need to start regulating these companies and holding them accountable for what's on their platforms. we look at the amount of misinformation and miscommunication regarding the pandemic, i just cannot believe it. i see that today and everywhere. people do not realize the criticality of wearing a mask and keep in social distance. people keep debating online and that is why it shocking to me. have been really active trying to improve the homeless situation in san francisco, even pushing for an attack on companies to combat homelessness. it has gotten worse in the middle of the pandemic. what more can be done. what do you think, what are you advocating to be done about this. ? marc: for years i have been cal

covering her questions of mark zuckerberg on capitol hill in 2018 in the aftermath of the cambridge analyticandal. she grilled him about privacy and transparency, so it does go both way in terms of how she's performed as a senator, chuck. >> well, it's interesting to see, and i'll be curious to see if we start to see big fund-raising, virtual fund-raising events of silicon valley with kamala harris. my guess is we will, right? >> yeah, i think you definitely will see a lot more fund-raising. there's been a lot of support in just the last 24 hours for her, and the idea here is that silicon valley cares so much about issues of immigration and regulation, and harris has said that, you know, she is in favor of some kind of regulation when it comes to protecting consumers here, but privacy and security certainly on the top of her agenda. it's just very unclear as to how far she's willing to go to regulate these tech companies as we navigate this tiktok world where the white house has been so involved in these deals around privacy and security. so a lot of uncharted territory here coming up ahead,

make sure that data doesn't flow to companies that shouldn't have their hands on it, a la cambridge analytica. don't we need an underlying policy and set of rules and checks like this for every company no matter where they're from >> and there has been a lot of progress made around the world over the last 20 years i think in coming to more standards across the globe and approaches to thinking about data and its flow. but it is this inherent flow that the internet creates that can cause the problem of awe her to tear yan governments being able to access this data and potentially misuse it against their citizens now, you know, there were a lot of strange false equivalents made at the beginning of the tiktok discussion around well -- don't facebook and google already have access to all this data and couldn't they misuse or couldn't the u.s. government misuse it? in fact, one of the reasons that the privacy shield that we negotiated with the eu was overturned recently was because there are government access protocols in the u.s. that the eu has deemed inadequate what we need is a regime that allo

people led to information about 87 million facebook users being obtained by the company cambridge analytica possible? they are good at detecting scrapers, it's mind boggling they couldn't detect it. i think it's because they didn't care, not that they were malicious. they weren't interested in it. >> they built a system and didn't know what people were doing on it, really. when maleev lent actors get involved, you see how easily manipulatable it was. russians were customers. they were. they used to the tools created in this country to create discord and distinction in lots of different areas. some people like donald trump say not one vote was shifted. but that's not true. >> personally, i think the idea that in a fake news on facebook of which, you know, it's a very small amount of the content influenced the election in anyway i think is a pretty crazy idea. >> so they moved from, it was crazy to think so. to, okay, there was a little thing. then, oh, there was more. then i don't believe any of it. the only reason i don't believe it is because i don't think they know. >> these unverified di

part, you do see consumers reacting to facebook when facebook had the revelations about cambridge analytica million people left the platform, and those people currently on the platform are using it less. see thesense, we markers of people saying i do not want to consume these products anymore, i do not want to use facebook or google for x,y, and z. we also have to look at other elements, we have to look at time on the platforms, consistency of using google as opposed to duckduck go. it makes it very complicated, at least in a couple of these markets, because they are free. the r0 priced goods. so understanding what and quality looks like, it is very difficult. as i said, i do not envy anyone trying to figure this out. the report will hopefully get into more details on actual true consumer concerns. host: you brought something that i was going to ask about. when we normally think about monopolies and antitrust, we are thinking about the expensive items being purchased by people. when we talk about tech companies, they are -- their products are either free, or they are low-cost when it comes