. >> we wanted, you know, to get the sunni community on our side in anbar province, iraq.t's impossible. but when i came home to savannah and started seeing that same rhetoric here, get the community on your side, we need the african-american community, we need the hispanic community on our side -- i could understand quickly, that doesn't make any sense. >> reporter: skinner was outspoken in what he was seeing as a beat cop, quickly gaining public attention in his community and around the country, speaking out in articles and on social media about community policing and the importance of being a neighbor. in his department, he began introducing ideas like the importance of how officers use language. including the term "civilians." >> when you start dividing it in a language, very structured, civilians versus cops, then it does an us versus them. even subconsciously it's going to happen. >> reporter: he preaches rolling down the windows while driving around, something he learned to do in the cia. >> i waved at everybody. it tells you, he's engaged. i'm looking for the brief