and it's taking a big chunk of the market as anders edenholm now reports, and tastes..., caviar. i keep on eating it, but i can never get my fill.�* it all starts with a fish. sturgeon is one of the oldest families of fish and has been around for more than 200 million years, a kind of living fossil. its curse is the roe it carries, also known as caviar. but severe overfishing that led to a total ban on the sale of caviar from wild sturgeon. it's changed since 2008, where there was still wild caviar, and now all caviar is protected by cites, so it must be farmed. there's no wild caviar left in the world, and the biggest farm in the world is in china. china now produces a third of the world's caviar, followed by italy and france. the rest taken up by smaller producers. and china's part of it is growing rapidly. it will produce 20 to 30% more caviar each year. but what about the quality? you can't ignore it — if we're in paris now, out of 28 michelin star chefs, 23 would buy chinese caviar. it's very consistent. the taste is good. but now to the most important question, how