. >> although the population is poor andjlflp the infrastructu lacking, coke and other consumer companies want to be there early. knowing there soon will be another 60 million consumers as the economy grows. >> it's a wonderful opportunity for my company, our brands, and it's a wonderful opportunity i think for the people of the country who will join the world community and it will be -- it will contribute to the middle class for the next decade. >> the u.s. began easing sanctions on the country. automaker ford, and visa and coke are attempting to get in on the ground early and china, the neighbor is more active, helping to construct an oil and gas pipeline nearly 500 miles long. the road to democracy can be bumpy, long simmering religious tensions have been kept at bay, while there's risks companies like coke feel the rewards will be high. >>> with the opening of the plant, there's only two countries in the world where coke is not sold. north korea, and cuba. which is amazing in itself, only two countries, tyler we talk about consumer spending helping the economy grow and here you have h