it will cost $2500 at the center over here, $1200 over at andnhills, $300 next-door, the quality is the same on the same machines, and this button is telling me that. all of a sudden it will have a huge impact in terms of the power of the consumer, who is empowered with a bucket of money now, namely their own money, to shop and the system will have to respond. that is going to eliminate waste, inefficiency. the money that is being spent today that does not go to better patient outcomes -- so to me that is very positive. the technology will allow and empower that consumer to make that decision. >> i think it is a really important trend. if you are a high-cost provider, and academic medical center or a specialty practice, you are probably at the high end of that pricing list on the app. in a transparent world, pricing will drop to some lower-level. that is revenue that is supporting a lot of other things .hat go on in medical centers i wonder from the perspective of the university of miami or tmc, how do you think about the challenge of the economic pressure that that kind of transparency