. >> smith: noel's eldest daughter married a colombian investment banker, andrés piedrahita.other sons-in-law marketed sentry in latin america and the middle east. their annual christmas card chronicles their rise. >> the unofficial motto was, "if we act rich, we will become rich." this was about being able to finance a lifestyle that people only... that some people only dream about. they read about these things in w and in town and country, and they wanted that sort of lifestyle. they wanted to be in society. >> walter noel was making an extraordinary amount of money, and all he had to do was market. and there were many people that just looked at what fairfield sentry was doing and said, "hey, this is free money." >> smith: fund managers everywhere wanted in on it-- latin america, asia and europe. and they went to major banks looking for clients, nowhere more than in the world's capital of discretion and secrecy, geneva. >> these guys were going around to all banks, really, doing road shows and saying, "here it is. we have a 2% management fee on this fund, but we give you ba