emily: tru optik ceo andre swanston. so grateful that he shared all of that with us.up, happy birthday mr. president. the truck campaign spending $1.5 million on google ads just last week, advertising what exactly? we will discuss. ♪ president's campaign spending a record 1.5 million dollars on google ads last week. many of the ads taking the form of a digital birthday card that supporters can sign ahead of the president's 74th birthday. i want to bring in bloombergs eric newcomer. why this spike now, eric? i think even as the world is going crazy, i think the trump campaign has to understand that this election is still coming. political campaigns for a while now -- i think obama did the same -- have raised money off candidates' birthdays. you can get people to sign a birthday card, and all of a sudden you have donations at a pathway to try to get them to donate to the campaign. google and facebook have been super effective platforms for candidates, and trump particularly, to raise money from their supporters even as there are protests all over the country and we are