benedict evans, partner at andreessen horowitz. and bob is with us also. of the things that surprised me most is you have a lot of customers who would definitely buy a car made by apple or google. bob: 1000 u.s. consumers who own cars or were planning to buy one and they were trying to get a sense of what the issues were that were important. in terms of the brand, what was fascinating was that over 50% of americans said they would modestly consider, and in the case of google cars, 59 percent and apple cars, 52%, they would consider purchasing those and 12% said they would absolutely buy an apple car and 11% that they would purchase a google car. this was a hypothetical situation. the point was very specifically -- hey, if this was to occur, what is your level of consideration. the results were fascinating. exactly as you said at the beginning, most people had written apple off -- but i even gave people the option to say -- would you not even care about them? 20% said they would not consider an apple car. 22% said they would not care for a google car. but b