. ♪ >> when classmates kneel blumenthal, andrew hunt, jeffrey raider and david gill boa launched this it shook up the world of prescription eyewear, selling under the price of typical fashion glasses and doing it all online. >> we said what if we can create our own brand, design glasses ourselves, sell them directly to consumers through a user friendly website, we could offer the same quality glasses that cost $500, $600, but do so for $95. >> the idea quickly took off. >> we were featured in vogue and gq. we basically sold out of our inventory and had a waiting list of 20,000 customers. >> for two years they sold almost exclusively online. they didn't have stores in the business plan. their goal was to change an industry through internet sales. what they soon learned surprised them. >> what we found was that people really wanted to shop and experience the brand in person. >> they're not alone. internet retailers across industries are finding that while the internet is great to start an idea, ultimately there will always be consumers who want to do things the old-fashioned way, touch

andrews, cbs news, washington. >> on the "cbs moneywatch" now, post-christmas bargain hunting and new fallout in the target credit card breach. marlie hall is at the new york stock exchange with that and more. good morning, marlie. >> good morning, anne-marie. retailers aren't ready to call the holiday shopping season over just yet. retailers from amazon to old navy are launchings after-christmas mega sales. they're hoping to lure people back into the stores to make up for the sales slump this season. some brick and mortar stores open their doors today at 5:00 a.m. while some etailers kicked off their fire sales on christmas day. >>> asian stocks were mixed after china's cabinet predicted the economic growth will be slightly down. the shanghai composite lost more than 1%. tokyo's nikkei added 1%. hong kong's hang seng is closed for the holiday. the markets here reopen this morning after traders took christmas off and called it quits early on tuesday. an unexpectedly large increase in orders for manufactured goods pushed stocks higher. on christmas eve the dow ended the shortened day up nearly 63 points. the nasda