bringing in andrew levy, president.s is a business plan that has worked for you guys in terms of serving smaller underserved markets, really kind of markets many people have forgotten with low-cost fare service, correct? >> yeah, that's right, phil. it's smaller communities around the city that have been underserved or unserved, and we fly folks that live in these parts to vacation destinations where they have a great interest in traveling, to and as you mentioned it all works with being able to offer very, very low fares to stimulate demand for travel. >> when you take a look at your guys pre-tax profit margin, easily outdistancing the other airlines, a lot of people look at this and say, well, naturally, because they charge for different fees whether it's baggage or other services, and as a result you're getting about 41.20 in services from other passengers, well above what other airlines are getting, correct? >> that's true. we started unbundling our product many, many years ago. we were really the first in the u.s.