notably-- are not terribly interested in going public and then losing control of their companies and andrew mason, the c.e.o., one of the founders of groupon, is really interested in getting a cash infusion in this way and not be beholden to more venture capitalists and getting a little excitement in the public. the public is his customers as well. but he's not terribly interested in losing control of the company. terrible things can happen to founders when that happens and he doesn't need more than this right now so far. so good for him. >> woodruff: so how did investors react? i mean, watching the market today, what did you make of that? >> well, it's very tricky with i.p.o.s. and of course it's a very strange time in the market with what's going on overseas. the timing was what it was. i think the underwriters are delighted that it closed at 26-- or whatever it did. which means they didn't leave a lot of money on the table but it closed above what they set the price at. so i think the champagne krorkz definitely popping. this is as near a perfect launch, a public launch as a company could hope