that the administration would like to get their attention from. >> brown: andrew rasiej, what does it tell us and not tell us about the pulse of america? is it analogous to a poll? are we learning something about what americans are concerned about or is it a very small focus group? well >> well, political opinion is formed by people talking to each other and many of them are doing it on social media. for any politician to use social media, they're actually getting a realtime view, a realtime sense of what is being discussed and what the public is thinking about or worried about. the trick is is actually using technology not just as a broadcast media and as most politicians are doing but also using it as a listening post and to really understand the dynamics of the communication process of... among people so that they don't actually use it only for one hour. i mean, frankly, the white house is struggling a little bit with 20th century communication techniques meeting up with 21st century communication techniques and staging these events which are great first steps but the president sho