here to tell us more is andrew ross sorkin, who co-wrote the story for the "times." andrew, what dogs goldman see in makes it worth that much money? >> i think there's two stories here. one is this valuation of facebook at $50 billion. you say why? why $50 billion? that sounds like a lot of money. on a relative basis, something like a google which, as you just said, facebook has just surpassed in terms of use, google is worth close to $200 billion. they're all trying to get at the advertising market, targeted advertising, being able to really be able to advertise directly to you by knowing as much information about you. that's what facebook perhaps even more so than google is able to bring the advertiser. the second component.... >> suarez: i'm sorry. go ahead. >> the second big headline here there is goldman sachs. why is goldman sachs, a wall street investment firm, doing this? and it is as much a financial investment for them as it is an opportunity to get on the ground floor of a possible facebook ipo in the future. this is a private sale early. it's an opportunit