andrew rossen, ceo and fashion guru of theory on how to help other companies help your business. >>> that plus highly effective ways for business leaders to engender trust. let's grow fast and work smart. that's all coming up next on "your business." >> "your business" is sponsored by american express open, helping you get business done. >>> hi, everyone. i'm jj ramberg and welcome to "your business," the show dedicated to helping your growing business. it's no secret that in the world of family-owned businesses, survival can be hard. when the torch passes from one generation to the next, families can face some really big challenges. some studies say that the chance for success is less than 40%. those are not good odds. the phong family who built an empire of cribs defied the odds. their company million dollar baby has become one of the largest manufacturers of cribs in the world. but that success has come despite the family facing some really hard moments. when this pair of music moguls and the ironman slurnl plurge o $3500 striking crib, it makes headlines. the l.a.-based million d