. >> joining me now is andy cohen founder and ceo of caring.com, an online elder care advice site.o have you on the program. >> great to be here. >> thank you for joining us. when you think about what's involved with caring for older parents and older people in your life, it's really an amazing feat, and this is a helpful advice site that you have. >> absolutely. we just did a survey and found out 45% of people are providing financial assistance to their parents, and most of them are worried about their own retirement on top of that so it's a huge financial issue as well as emotional issue. >> you have more than 40% of baby boomers contributing financially to their aging parents' care or livelihood. how does that generation manage care giving with their own lives? >> it's one of the biggest challenges. the three big challenges people have are balance, balancing their work and their marital relationship on top of care giving. >> and their savings and retirement. >> and their retirement, too. having those tough conversations with your parents. we did a survey, people would rather tal