david: tell us about the role that andy cunningham played. they: andy cunningham was head of pr.great role in that animal message. it was interesting to hear from her. she spent a lot of time with joanna hoffman. joannaates to us that thinks that it is a good portrayal of steve. it shows the good, the bad, and the ugly, but there were many other people in his life that are not portrayed in the film. they think that michael fassbender does a good job of bringing to life this complex character. the reception of the movie versus the book on which he said he based the script? many say this is a insight into steve jobs as the businessman. there was not the same sort of backlash in my recollection. emily: as for as i understand, steve's family was not necessarily happy with the way the book was written. david: my fact it was an authorized biography? emily: there were some anecdotes and details that his family would have preferred not to be written about. when it came to this movie, they were very much behind the scenes and saying do not do this. that could be why leonardo dicaprio did

steve jobs as a client. >> joining us now is the real life andy cunningham, now the founder of the cunningham collective, a tech marketing consultancy. >> yes. i'm thrilled to hear that. i met sarah. she's wonderful. she's a very talented actress. very sweet lady. >> did you play any role in crafting the script and the screen play and some of the history behind what eventually obviously became a fictional piece? >> well, as you know, the movie is based on the -- loosely based on the biography by isaac isaacson, and i helped walter with that and appear a little bit in the book. no, aaron sorkin wrote the script, and i think he did a fabulous job capturing a complex character that was steve jobs. why did he do a great job? how did he capture it to the point that you think he deserves praise? >> i think he captured the good, the bad, and the ugly all in one -- kind of in one fail swoop. you see the anger and the wrath of steve jobs in this movie, but you also see the tenderness that he had and it was -- he was that kind of a character. his emotions spanned the whole spectrum, and i think they di

andy cunningham is the co-founder of the cunningham collective and a former p.r. rep for steve jobs. he was -- or she was one of his right-hand personnel and also helped launch the first mac. it's great to have you on the net world war i. welcome back. >> thanks. great to be here. >> the business performing at an astounding level of velocity. its growth is extraordinary. do you feel that message is getting through to people? >> i think so. it is a great quarter for apple. apple is a great company. people have an emotional connection to their apple products, and i think that's what makes it a magical company still. >> when you look at, for example, the watch and the launch and the straps and the way they positioned that, do you see them trying to change the way the people broadly think about apple overall, an appeal to the luxury good sector it a greater extent? is more going on than we might imagine here? >> no, i actually think that the watch is an accessory to the iphone, and it's a vehicle to make the iphone more sticky with its customers. it has to be stylish,

emily: that is andy cunningham, steve jobs' marketing expert. founder of the cunningham collective.spite of all this drama, this movie is now getting oscar buzz. what are you actually hearing out there in hollywood? what is the reaction? >> "steve jobs" opens this weekend in only about four theaters. two in new york and two in l.a. it is off to a strong start. michael fassbender, who was picked after christian bale and leonardo dicaprio decided not to play the role, he is by pundits the number one choice supposedly for best actor. but there is a long way to go. leonardo dicaprio has a film he stars in which has not even been seen yet by many people. that could change things later on this fall. emily: i have been trading messages with steve wozniak today, steve jobs' cofounder at apple. he says he's going to see the movie tonight. you actually spoke with him about his thoughts on the film. i know he spent time with aaron sorkin. what did wozniak tell you? guest: i have spoken to him a few times since the first trailer came out. there are a bunch of people that worked with steve jobs,

emily: that is andy cunningham, steve jobs marketing expert.nsight of all -- in spite of all the drama, this movie is getting oscar buzz. what are you hearing in hollywood? what is the reaction? jobs" opens this weekend in only about four theaters. two in new york and two in l.a. it is off to a strong start. michael fassbender who was picked after christian bale and leonardo dicaprio decided not to by punditsle, he is the number one choice supposedly for best actor. there is a long way to go. leonardo dicaprio has a film he stars in which has not even been seen yet by many people. that could change things later on this fall. emily: i have been trading messages with steve wozniak today, steve jobs cofounder apple. he says he's going to see the movie tonight. you spoke with him about his thoughts on the film. i know he's been time was aaron sorkin. what did was the act -- what it steve wozniak tell you? >> i have spoken to him a few times since the first trailer came out. there are a bunch of people that worked with steve jobs, that worked at app

waz saw it and he liked it and andy cunningham. she says it's a great movie. cunningham was steve's first ad exec. the romwoman on the right playsr in the movie. super weird. if i was sitting next to matt damon -- >> he would -- >> in your case, a ben affleck. how strange that would be to talk to them about it. >> i think that's always a difficult struggle that you don't have that necessarily, that understanding. ben affleck, tell me about this. >> i don't know, what do you think? kind of tall with the dark hair. >> what do you think? >> i just need a little more facial hair and wile we'll be good to go. >> a nice, close shave on sam brock this morning. very close, right? >> okay. yes, we're going to wipe the slate clean on the week. we're heading into the weekend now. >> it's turning hot out there now. as you look in the closet and try to figure out what you're going to wear today. wear something that will keep you nice and cool this afternoon. but it is cool as we get the day started taking a live look from san bruno mountain. the camera shaking around there

andy cunningham is on the right, she says it's a great movie. cunningham was steve's first ad exec. now, the woman on the left is actress sara snook who plays cunningham in the movie. that's got to be strange to meet the person, kris, who would play you in the movie. that would be like you meeting salma hayek my choice for playing kris sanchez whatever movie they're going to make. >> well, who am i to argue, scott? >>> it is mid-october and families settled into a school schedule, holidays still off in the distance, so it's a perfect time to add a puppy or a kitten to the family. the good news is that we are in the throes of the largest pet adoption fair in the state right now. nbc bay area's bob redell is live in oakland. you showed us one dog that i seriously want in my house like right now. >> reporter: we'll be meeting norman in a minute. unfortunately norman is not up for adoption, kris, but there will be hundreds of other dogs up for adoption at the pet food express various pet fair taking place this weekend in marin. more on that in a minute. we're at the pet food express hea

we will talk were andy cunningham about what it was like to work with jobs.ment can protect capital long term. active management can tap global insights. active management can take calculated risks. active management can seek to outperform. because active investment management isn't reactive. it's active. that's the power of active management. prge! a manufacturer. well that's why i dug this out for you. it's your grandpappy's hammer and he would have wanted you to have it. it meant a lot to him... yes, ge makes powerful machines. but i'll be writing the code that will allow those machines to share information with each other. i'll be changing the way the world works. (interrupting) you can't pick it up, can you? go ahead. he can't lift the hammer. it's okay though! you're going to change the world. dentist appointment when my teeth are ready? ♪ can it tell the doctor how long you have to wear this thing? ♪ can it tell the flight attendant to please not wake me this time? ♪ the answer is yes, it can. so, the question your customers are really asking is, can y