the $1000 price tag may seem steep to some, but andy hargreaves upgraded apple's stock because that pricent will bring in more profits or customer. he joins us from portland to explain. why reverse your earlier decision? andy: our previous call was based on unit concerns. we just came to the conclusion as you pointed out, the higher price, the change to the structure of pricing for storage, would drive gross profit per user higher, and that would effectively outweigh the unit concerns we had. talk to us about the greater pricing power you see when it comes to the iphone x. has only been an element of elasticity in the iphone user base, contrary to most consumer electronics markets, the prices have gone up consistently over the past decade, but it has been a slow, steady march. this year, price raise, a significant one, with the iphone x. but moderate increases for them 8 and 8 plus. we will extract the maximum growth profit from each segment. emily: what about downside risks? are you factoring in this latest move by qualcomm to prevent sales of the iphone in all of china? andy: yeah. the