joining me to talk about it is andy russell, the co-founder of a company called launch pad toys which created the ipad app. diane is the special media specialist and has hands on experience using the tuntastic app. it's such a great idea. how did you come up with this? >> we're watching kids play with toys. watching kids create stories at an older age and play with action figures and dolls and legos and puppets at a younger age and we wanted to bring those two together, the app around creative play and creative writing in older elementary years. >> what is interesting about it, though, it's connected to story telling which i don't think people realize, little kids always create a drama, a story. when they can't really write it down yet, it allows them to create it. >> yeah. you see them go to the toy box and they pick out their action figures or dolls. they startling stories right away. it provides sparks for us, or catalyst for our information and we wanted to build a tool that would capture those stories and that creative play and action basically the figures with the record button.