andy serwer, thank you, as well. of "fortune" magazine asks, is it okay to be rich in america? our next guest rep counts decisions that would change the world. >>> and also ahead, the look at the new establishment list. you're watching "morning joe," brewed by starbucks. [ ow ner ] i need to expand to meet the needs of my growing business. but how am i going to fund it? and i have to find a way to manage my cash flow better. [ female announcer ] our wells fargo bankers are here to listen, offer guidance and provide you with options tailored to your business. we've loaned more money to small businesses than any other bank for ten years running. so come talk to us to see how we can help. wells fargo. together we'll go far. [ sneezes ] [ male announcer ] if you have yet to master the quiet sneeze... ♪ [ sneezes ] [ le announcer ] you may be an allergy muddler. try zyrtec®. it gives you powerful allergy relief. and zyrtec® is different than claritin® because zyrtec® starts working at hour 1 on the first day you take it.

here with us now, we have managing editor of "fortune" magazine, andy serwer.s new issue is "50 most powerful women." >> what number is mika? >> almost. she's almost -- >> you know what, actually, it's an awesome issue. and she's so awesome. this is great. >> i do want to get another must-read in here. be quiet. >> i'm just saying, if you're not on the list, it's not a good list. >> why is serwer here? >> i like you. and i think you made great decisions. only time for small talk. the candidates tell you that this campaign is about big issues. >> oh. >> you believe that, you're being snooki'ed. he's made time to do interviews with leno, david letterman, and people magazine in addition to kelly and michael. obama hasn't held a formal news conference in months but he's found places on his calendar for leno, letterman, and "the view." in this jersey shore culture, it's perhaps inevitable that candidates would try to reach voters by chatting about the banal and prurient. >> i think somebody should do a content analysis, though. let's take, seriously, take all the in

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