warhol. marrow appeared in one of andy warh warhol's films, "the driver." . he was the driver with liz taylor. >> the two artists together. last night they had the opening and it was packed. the week of the olympics. there's something about -- >> kylie was there. >> kylie minogue? >> yeah. >> oh. >> she's really into shoes. she loves warhol shoes. that's the thing, he mimics pop art and it's pop artists -- >> by mimicry and make him famous for it. >> they're saying, despite what's going on in the world, for that sort of art there's huge demand and interest. >> people think that's an asset they can invest -- >> better than putting in your fund. >> exactly. supply and demand, that's the point. short supply and excess of demand, prices will rise. >> good old economics. >> yeah, absolutely. i still think it's a little more of the asset price story, too. it's remarkable what we've seen elsewhere. >>> speaking of asset prices as we head to break let's take a look at what's happening across the gilt curve because we're seeing fresh record lows in the two-year. that'

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. >>> and a colorful print of the queen by pop artist andy warhol is expected to raise $93,000 for charity in london today. numbered and signed by warhol, it was one of the last pieces he produced. >>> now here's a look at one of your top health headlines on msnbc.com. a new report finds the u.s. is on record for the whooping cough. there have been more than 15,000 validated cases of whooping cough and that could top 30,000 by year's end. that compares to 15,000 last year and 27,000 in 2010. there are currently whooping cough outbreaks in 19 states. >>> and for more information on this and other health stories you check out the health page at msnbc.com. >>> and now here is an early look at how wall street's going to kick off the day. the dow opens at 12,653 after dipping 83 points yesterday. the s&p dropped 10. the nasdaq sank 29. taking a look at overseas trading this morning, in tokyo the nikkei was down 6, but in hong kong, the hang seng gained 23. >>> well, stocks dropped for a fourth straight day tuesday on growing gloom of corporate sales revenue and profits. alcoa which reported a q

>>> my parents were from new york city and they were part of the ultra art scene, then going to andy warhol parties, things like that. but they left for the country really early on and we grew up in a beach town. it was this amazing contradictory existence where we had incredible nature, beaches, forests, huge garden, running around naked outside. inside it was ultra modern, my parents can a huge plastics workshop. it was this great nature of nature and technology that we grew up with. the other thing, it is a bit of a strange thing, we were raised as christian scientists. that's a religion in which you don't go to the doctor. that's what it's best known for, is that you believe in your ability to heal yourself. i'm not a christian scientist any longer, but what that meant is our parents weren't afraid of us getting hurt which is really fun for a kid. it's scary for your average parent but not for my parents. so, my parents, they fully trained us in how to use a complete industrial shop, like drill press, from drill press to table saw, you know, i mean can you imagine using a table saw? whe

. >> when you see the andy warhol fame coming to reality, almost anybody can be famous.it depress you or bother you? you diminished what used to be stars. >> i think fame is the least valuable thing that a successful career gives you. it's actually the one downside. what we have missed is in the early days, we had so many great theater actors and there was much more of a live experience and the public really adored actors. they are training and i think especially in europe for instance, someone who can tell a compelling story and keep everyone calm or entertained. that's the power and a talent. i think it's hard for the public to tell. it is hard. acting is really hart and challenging and takes years to get it right. how can they tell? how can they tell that this is something noble? difficult to achieve. >> your mother was english. literally seconds before we went on the air i discovered that. clearly all your talent comes from english blood. >> they used to have to provide their own costumes and vivian was married to a very wealthy man. my mother's mother would send the

. >> when you see the sort of andy warhol 15 minutes of fame, does it depress you?does it bother you? are you not really phased by it? does it diminish what used to be stars on pedestals? >> well, i think fame is the least valuable thing that a successful career gives you. i think it's actually the one, you know, not to complain, but it's the one downside, i think, of being successful. what i think we have missed is that in the early days, we had so many dpraet theater actors, so international actors would recollecting in hollywood and there was much more of a live experience of theater. and i think the public really adored actors. could appreciate what they did. their training. and, you know, i think especially in europe, for instance, someone who could tell a compelling story and keep everyone, you know, calm or keep everyone entertained. that's a power. and that's a talent. and nowadays, i think it's so much about making it look easy it's very hard for the public to tell it is hard. acting is really hard. it really is challenging. it takes years for a lot of us t

. >> coke calls it the contour bottle and andy warhol called it art. >> and this for us has been theoly grail. >> bill mooney is coca-cola's company historian, coke began in atlanta in 1886 as a soda fountain drink selling for 5 cents. >> people realized that this product is something that they like, they want to have it more readily available than simply at the soda fountain itself so bottling plants spraining up throughout the entire united states and by 1910, just about every part of the u.s. is covered. >> coke was on america's roads and in america's homes, but the bottles came in a dizzying variety of shapes and colors. by 1915, coke's success had so many imitators customers seldom knew whether they were buying the real thing. >> and they would come up with names that sound very much like coca-cola, so you get things like cherra cola, dixie cola, take a cola, cocoa nola, any combination you can think of that could deceive the public into thinking they were actually buying coca-cola. >> coke executives had a company defining marketing idea. >> they decide that they are going to i

from andy warhol and one of the sets taken right off the wall from his home in los angeles, still hasn't coming up tonight, 8:00. sounds like an excellent documentary. >> should be interesting. get into the wine world as well selling counterfeit labels, too. >> scott, thank you. >>> when we come back, he's a legend in the tech world and now sits on president obama's jobs council, we'll ask steve case why the group hasn't met in six months and what he thinks needs to be done to get americans back to work. >>> we're welcoming carlyle cofinder david rubenstein, our guest host, when "squawk" returns. [ male announcer ] drive a car filled with as much advanced technology as the world around it. with the available lexus enform app suite, you can use opentable to make restaurant reservations. during the golden opportunity sales event, get great values on some of our newest models. thisrsuit of perfection. [ male announcer ] this is the at&t network. a living, breathing intelligence helping business, do more business. in here, opportunities are created and protected. gonna need more wool! demand

. >> the andy warhol effect and how long can they make it last.but they have figured out how to making that 15 minutes last an hour or two. >> what have they done to our culture. >> they're giving people you know, they're feeding them the wonder bread they want. >> have they added anything good, anything good and productive for children. >> i think they make us feel proud to be americans? >> you just about summed up there in that very sarcastic comment. the story's in the latest issue of forbes magazine. it's a good one. you'll love the cover. coming up next with some highly anticipated earnings reports, what they might tell us about the state of the economy. before the bell with brian sullivan is next. i'm barack oba ma and i approve this message. [romney singing]: oh beautiful, for spacious skies, for amber waves of grain, for purple mountains majesty, above the fruited plain, america, america, god shed his grace on thee, and crowned thy good, with brotherhood... daddy, come in the water! somebody didn't book with travelocity, with 24/7 customer