there are 70,000 pieces of andy warhol. there is one collector who has 10,000 of them. compare the scarcity of the warhols with the rembrandt, we didn't collect in that area because we felt it was good value, but we collected because people allowed us to be able to take advantage of the fact that we had that rapacious method and taste. so we took it. david: when you are buying rembrandts, you don't want a lot of people to know you are buying them. it might drive the price up if people know you are the buyer. how did you mask the fact you were the buyer or did you not? thomas: for the first -- we began collecting in 2003. and for the first 13, 14, 15 years of our collecting, we were anonymous. we never lived with our paintings. david: where did you put them? thomas: museums. we felt that we were taking them out of the private domain and that it gave us more joy knowing that these paintings which were in private collections were all on loan. we created a lending library and we lent these paintings anonymously. only the museums know. so people didn't really know who was be

. >> reporter: but this andy warhol-themed bash isn't just for fun, and it is a lot of fun.event has one goal. sell this brand-new $15.6 million house. >> i think a wine and cheese , with multi-milliongoinuiin lo. dollar spec homes springing up all over l.a.'s poshest neighborhoods. right now there are 60 homes on the market that cost more than $20 million. with so much supply, selling high-end houses is getting competitive. is this what it takes to sell a mansion now? >> well, i don't consider this to be a mansion. i consider this to be a luxury home, but it certainly helps to go ahead and put this kind of effort and thought into the home and into the marketing of the home. >> reporter: so this house has only been on the market for five or six hours? >> yes. >> reporter: if you haven't just tried to put this on the market and see if the buyers come why not try that first before throwing a huge party like this? >> well, that's no fun, and buyers have choices. so we wanted to differentiate this house. >> reporter: differentiating is key, with even more luxury homes on the hor

>>you know andy warhol was an extremely elusive person and one of the things that he loved to do waswith his self presentation you see it's all rain gnc that change over the course of the exhibition but something that i think is really cool about his work is the surface itself. you know he's really playing with the layering of the screen and actually there's so much there when you see it there not flat images you see how much depth or is it see that actually in warhol is a person to texture. extraordinary texture. yeah. >>we're looking at his phone police photographs here of his work wonders just passed by was that photo of chairman mao. >>full series that we're all started making in 1972. in the 60's, you know he had actually been shot. he stepped away from painting and he said he was going to concentrate only on film. he returned to painting with this extraordinary portrait of mao when she thought was now is the most famous person in the world, so it made absolute sense for him to turn to that >>it also made sense and that in the times as well because the us and china were reopenin

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i think it would've been more realistic to dreamed that andy warhol invited me to the factory or something. me.oduced having a show at the smithsonian was beyond my wildest imagination. have talked a lot about the process of creating series.moves east -- but you came known for polaroid technology area you use polaroid over -- youfor well use polaroid film for 30 years. much of the work in the current exhibition is shot with polaroid, with the exception of some of the most recent which are digital. the small instant polaroid as well as the can youmat 20x24. talk about the influence of polaroid on the development of your work? aving started shooting on the and then moving to an instant technology, how that change what you're doing? there is a.al: in the early 80's when i started printing on black-and-white paper, but hand coloring some of the modern romance work. that was my introduction to color. and 1970's,1960's if you were serious, used black-and-white. that is the way it was. was edgingloring into color. far as to develop 10 -- 8x10 eight by transparencies in the darkroom in my parents

>> we've done this with andy warhol anybody can if vest in that it painting for $20 a share >> if thisvalue when to sell it or can i simply and how is a decision made as to how to market to market. >> today we have new appraisals that help investors to think about valuation. in the future we're launching trading markets. very similar to a public company you can trade sharns artwork today the main liquidity main is selling a painting as the painting increases in value and we decide to sell it that's when the investor would recognize the game >> how did you get involved? >> pretty easy from our perspective. we invest in companies that are making radical changes, disrupting the standard quo. in this case this is the way art is traded for 2,000 years to the ultrawealthy no one has done this before. the second big opportunity is scott has had success in the past i've known him for a long time >> a fairly large market but i won, issue there was an effort made and still exists to take sports players public a number of years ago the sec approved it. went through all of that hard to get the bro