apple's svp of retail and online stores angela ahrendts defended the decision to keep sales online. important to remember that it is a new category. we designed a new approach. we are previewing a product in our stores before it has started shipping." here to discuss this is analyst walter and from massachusetts, jp. how successful was this rollout in that it differed from typical product rollouts like the iphone. walter: we really do not know yet because the company has not released any numbers. that is not a huge surprise. they have not been announcing pre-ordered for the ipad for the last several models. it was a good marketing event, the watch technically sold out within a few minutes for many models but you do not know what the inventory was behind that. emily: in her memo, angela ahrendts says, "are we going to launch every product like this from now on? no." what is the best strategy for apple? how should they be launching these products? jp: it was important, i agree with angela ahrendts that they teach people what this product is about. there has been a wearables market for

first up, apple's new retail chief, angela ahrendts, trying to change the way the company handles product in a memo obtained by "business insider" she wants to encourage customers to avoid the apple store when the watch goes on sale and instead order on-line. she writes, the days of waiting in line and crossing fingers for a product are over for customers. this is a significant change in mindset and we need your help to make it happen. jon, what does this mean and where is this coming from? >> i think apple has a unique challenge here because there hasn't been a product since the ipod that people need to get their hands on more. people never seen something like this. the interface is new, you have bands that you want to feel on your wrist, and so they need to go somewhere to have that experience but now apple is trying to shift the culture so people don't go. really, it's difficult to give try on experiences to many people at once. it's going to take them several months to figure out how to do this. they will need third-party retailers more than ever, but it's going to take them a while t

retail chief angela ahrendts saying in a press release to provide the best experience and selection tostomers as we can we will be taking orders exclusively on-line during the initial launch period. previews will be available at stores tomorrow. customers who preorder watches can have them shipped starting april 24th. i think it's more complicated than they're lining it up in the press release. if you go to a store we are hearing from apple you might be able to kind of get an appointment to try one on without preregistering on-line and they might actually help you preorder from in the store but it will be the same on-line process you do at home anyway. if you really want one do it on-line. >> i have some tips that i'm going to give to everybody right now. first of all make sure your credit card is updated in your itunes account. don't want to log on to the apple store and not have the credit card. there are two band sizes for the cheapest model. measure your wrist in advance. last thing you want to be is at crunch time when the orders are going through and not know which size band. sel

angela ahrendts . >>> good tuesday morning. it is 8:00 a.m.ncisco, california 11:00 a.m. here on wall street, and "squawk alley" is live. ♪ ♪ communication breakdown is always a sign ♪ ♪ having a nervous breakdown ♪ ♪ >>> welcome to "squawk alley" for a tuesday. joining us this morning kevin o'leary chairman of o'leary funds and investor on "shark tank." kayla tausche, jon fortt on a day where the markets are doing well for the third day in a row.