and angela gia kim, great to see all of you guys.ve a retail store as well so you deal with this every single day. >> we have a little boutique spot in the west village. because our business is so local, what we want to do is surprise and delight our passers-by. so we try to do that with emotion. so, for example, for mother's day, what we did is asked all our clients to send in a photo of their mother and one word as to what makes her so beautiful. we are putting that into our window because we want people to walk by and be grabbed by that ç emotion. >> that's a good idea. we were talking about expense earlier, that's not very expensive. >> it is a lot of time. you have to roll up your sleeves. >> right. harry, for somebody who, you're an expert at this, you know what to do, you have worked with small brands and big stores, for somebody not an expert, how can they make an eye-popping window. >> in the piece you talked about the basics of the visual and whether they are in a big saks fifth avenue or small specialty store, it doesn't m