matthew: $2. lemonis: okay. so, that's $400. skyler: then, we've got the 4-day show, so, a per diem of $75 a day. and then, we've got angela'ss here 4 full days. lemonis: so, the booth rental, the giveaway... the per diem... and labor... skyler: yeah. lemonis: ...to another $100 in materials... so, now, it's $5,900. so, basically, you lost almost, like $2,600 coming to this show. matthew: yeah. skyler: right. lemonis: like i've said, i am all for trade shows. but if you're losing money in doing them, you're either doing it wrong or you're going to the wrong ones. so, no more shows without a plan, at all. there's got to be a process to make the decision of whether to go or not -- understanding the type of customer you're going to have, what the presentation is gonna look like. if it was just presented different. change the packaging completely. matthew: yeah. well, i don't know about that, but everything else. angela: i think it would do better if it was in a different packaging, just 'cause here, it's not selling, 'cause this audience thought, maybe, it wasn't right for their store. lemonis: look at this. this is not your cu