so in august, i spoke to former olympic ice hockey gold medallist, angela ruggiero.sports innovation lab that helps grow the business side of sport. so i asked herjust how influential the european championships were for women's sport. it was, ithink, a pivotal moment in the course of history. of history, to be honest. i remember the 1999 world cup, sold out crowd at rose bowl stadium, that put women's sports, women's soccer specifically, on the map, and i think the euros more recently have been able to, you know, recapitalise the conversation around the sport itself, women's sport and just the growth of the game in general. and angela, we've been using numbers from some international research that shows people, they're keen to see more and more women's sports, if only there was more to watch. so how do you go about getting better access? one of the number one reasons is your point. there hasn't been enough supply. the demand is there, the demand, there's a lot of fans that are going online, they're downloading apps, they're following athletes directly, they can, they

of the women in sports panel i attended here at c e s panel consisted of three powerhouses in angela ruggiero, four time olympic medalist in sports innovation lab ceo andrea brimmer, chief marketing npr officer of ally financial, and sandra douglas morgen, president of the las vegas raiders. these three women came together to discuss the ever evolving world of sports and how technology paired with the investment in women is eating in the meteoric rise the sports industry has seen in recent years, just great to be up here with them to learn from them to hear from them, but also talk about the story of the things that we're doing to change the sports space and how we're using technology to change that experience. so it's perfect intersection. so what exactly are these women doing to change the sports space for president of the las vegas writer sandra douglas morrigan, her focus is on the fan experience. prioritizing inclusivity continue to grow our fan base whether it be for our female fans are die hard, long term raider fans, so we want to make sure we're giving them glimpses, and not only int