that is someone that is worthy of being put on every advertisement from nike to anheuser bush to everything>> but to that point, we have seen pregnant female athletes discriminated against and none other than nike and a walk down memory lane and alex felix was a pregnant former olympian and very medalled and saying in a new york times piece and i was focused on one thing winning medals and i was good at it and at 32 one of the most decorated athletes in history and six time gold medal winner and last year my focus expanded and i wanted to be a professional athlete and mother and decided to start a family in 2018 knowing that pregnancy could be the kiss of death in my industry as the runner phoebe wright put in the times last week and a terrifying time for me because i was negotiating a renewal of my nike contract. negotiations not going well despite victories and nike wanted to pay me 70% less. they ended up changing their policy but this is how they treated biological women in sports. >> yeah, nike has a real problem here and there's another athlete, champion runner named cara gautter who'

what we know though from whether it's netflix, whether it is help say, whether it's now anheuser-bush it doesn't matter. these companies that choose to go woke for the short-term gains they think they are getting it actually comes with significant high risk in the long term. the data showed over the last 10 years that these companies that go woke, they have lesser returns, so if they have a responsibility to their shareholders they ought to get their course corrected fast. liz: so course corrected fast. jason, final word. >> yeah, you're right, liz. she demeaned the consumers. she knows she wanted to do " elevate the brand" as if it wasn't good enough. it was one of the best-selling beers in the country but it ain't anymore, and it's going to continue to decline because she alienated the customer. she doesn't understand, and she thinks she's so woke, so above it all, that she needed to elevate it by putting together somebody whose a transgender person to represent them. liz: got it. >> it's not going to work. liz: thank you so much it's good to see you. look whose here back with us no

anheuser bush apologized kind of for an advertising campaign featuring transactivity dylan mulvaney. "we never intended to be part of a discussion that divides people. we're in the business of bringing people together over a beer". too late. bud light sales dropped like a stone last week and largely the result of the mulvaney campaign and looks like a rare successful conservative boycott. who buys cases of beer, young men of course. why should they re-southern respond to an ad campaign featuring a man that transitions into a woman? why did bud abandon it is market? because they wanted a high score on the corporate equality index. that's the benchmark that activists use to judge how woke corporations are. got a low score? may get a shake down. the thing is these corporations are pushing politics as much as product. they're in full scale virtue signaling mode and biden trying to push us into the brave new world and identity and equity. intellectual straight down and light or accept you're as hillary is with us right now. third hour of varyny starts right now. stuart: well, well, irresi

anheuser bush, like most companies, they give money t conservatives, they give money to liberals, theyof the day, all they want to do is sel beer and not get too muc regulation or taxes. i mean, popular informatio reported that anheuser bus gave $75,000 to ron desantis i'm pretty sure he's not pro-lgbtq. so, what is this nonsense? are there viewers and follower going rock, and let's boycot bud light? it's not even rooted in truth. >> yeah, who would've though that the libs would have got bud light in the culture war i mean, i would not have thought that -- the nfl is woken all the stuff that used to to be coded conservative, if anything -- what are they doing? they're just grasping for news cycles, desperate for things t target to fill the culture war vacuum and i guess a trans person appearing in bud light ads fit the bill this week they've done this 1 millio times. i'm sure you don't remembe because you don't punish yourself by watching conservative media like i do - they were boycotting keurig' last year, throwing keurig's office buildings on their fake twitter accounts last month.

anheuser bush lost more than $5 billion in value since announcing their partnership with dylan mulvaneye transgender influencer. here's what 2024 presidential candidate vivek ramaswamy had to say. >> now ceos are compensated not just on shareholder value maximmaxization goals but esg gs and it's a cynical game to blow woke smoke to account for the failures of the businesses and i'm doing it on the campaign trail after years of saying it. stuart: is he the new or tick ae voice of millennials? >> what's important about this issue is so many people are trying to figure out ways to hack the current woke system that we have within the context of these corporate entities trying to promote their brands through various influencers and in this case i think dylan mulvaney got something that was sent out to lots of different influencers, you know, who had certain levels of followings, but they actually didn't intend to turn him into a brand influencer or brand ambassador on the same level of different people they embrace and the consequences for budweiser have been really terrible. i think what yo

. >> laura: the ceo of anheuser bush released a statement that read in part we never intended to be parta discussion that divides people. we're in the business of bringing together people over a beer. doesn't really say anything but your reaction. >> flat-out lie. they clearly intendeded to jump into this debate and now they want to pretend like it's the consumer that has a problem, that people need to stop overreacting and we've seen this over and over and over again. corporal culture now sees it as their job to tell their customers how they should live, what they should think, what they should do. and that's why we launched the consumers first initiative when i first came on this show two years ago to push back like american airlines nike and coca-cola and that's why we launched woke alert. consumers have power, they feed the money into these cooperationr corporations and without their support they can't continue to go which is why they try so hard to be va indicate and act like it was an accident when the truth is they've been pushing this all the time. >> laura: will thank you. now p

honest truth, i think there's very sad >> knowing this is the mos vulnerable part of society even anheuser bush with th best of intentions could put more thoughtfulness around, ho do i engage and help thi community, because this was little bit of spaghetti agains the wall, no >> obviously it did not work right? but i wish they had just ignored the backlash, no suspended their -- those two employees, because i looks like they caved. i hate that. it is just horrible. those employees were trying to do a good thing, what they thought was a right, thing the are trying to be inclusive, an they get penalized for that. >> marjorie taylor green saying, i'm going with cours light, ignoring the fact tha course light also gives to the lgbtq community. i saw somebody crashing busc light beer cans, like at the right brands dude. ridiculous and sad on al fronts gentlemen, we are out of, time but thrilled thank you both coming up, she was denied an abortion, do you know what happened, she almost die because of it. today, it will mean in texas unleashed on two conservativ senators they may not have been there t

the move comes as bud light and parent companies anheuser bush face immense backlash for the partnershipansgender influencer. a popular restaurant chain in florida is pouring out bud light saying "we made the decision to remove bud light because of their support for something that is in direct opposition to our biblical faith". i walked into my local liqueur store the other day, haven't sold one bud light. , not kidding, in ten days. today is earth day and fox nation is streaming a year on planet earth. it showcases some of the world's most incredible wonders, the special was shot over three years and over 60 locations around the world. it takes viewers through the four seasons of god's beautiful creation. it's available now on fox nation. see if we can celebrate the beauty of earth and preserve it without killing ourselves through climate cel lottery. those are your headlines. castle gates are open on fox square. open the gates and the renaissance fair is underway including breathtaking performances that will turn your world literally upside down. first, here are the rowdy bordlings per

we see anheuser bush stock price gone up not down despite massive boycotts. >> jesse: oh you works it's hole through the bud light case? >> even after shot hole in large financial firms will trillions of dollars other people's money to manipulate our market are willing to go buy that stock and make sure that stock price stays high. these corporations don't face a real risk from boycotts. they have much, much more powerful entity that they are up against which is these large financial institution and the manipulations they are doing of the market. >> jesse: screw the consumers it's all about the woke scoring for wall street. got it. all right, james. thanks so much. that was news to us. we appreciate it. >> sure. >> jesse: coming up. does anybody even know what easter represents anymore? ♪ ♪ oh, hello! hi! do you know that every load of laundry could be worth as much as $300? really? and your clothes just keep getting more damaged the more times you wash them. downy protects fibers, doing more than detergent alone. see? this one looks brand new. saves me money? i'm starting to like downy

>> anheuser bush held a social knife over all of our heads here and they drop it had very irresponsibly on our biblical faith it put us at odds with other people that didn't stake that stance and that brought us into hell on earth and put my 500 employees into slander and name calling, and it's done damage to our organization, it's caused major key, beloved employees to resign from the heat. i just hope there's somebody a lot smarter than me that can somehow make this corporation responsible for either what was just an unbelievably stupid marketing campaign, or something a lot different. stuart: would you consider withdrawing your problem and serving bud light again. would you consider doing that? >> no, you know. here's the problem; right, stuart, when bud light chose to put dylan mulvaney on their can, that forever elmore blazenned that image -- emblazenned that image on our minds and that's how marketing works. i'd forever be a co-marketer and the promoter of that and i don't believe in that. i have choice moving forward at this point no matter what they do. their walk back has been

. >> anheuser bush took another hit this week when it was revealed their clydesdales are only hung like regular horses. >> and untap. >> yeah, yeah. twitter has revoked its policy against dead naming or referring to trans people t by their previous names, which ys great news for everybod who insists on calling me susan . they'd be great.ld be they knegrw. he interview former cnn host why t brian stelter said he has no idea whyfired hi the network fim or why his pants keep shrinkingb . >> the newe york schools will now be banned from using native american mascots or riskc losing state fundingot. but several schools say the offensive part is that they were given something and are no were w being asked tk it back . and finally, a new study reveals that there are numerous mysterious health benefits to eating ice cream, negatinga a previous study that foundt that eating ice creafom makes yu stupid. >> all right. let's do some news. another bright idea fromh the biden rube's crash testte dummies with life sized. yeah, never mind that travel disasternes are numerous.cras >> crash test dummies

anheuser bush, just like mos companies, they give money t conservatives, they give money to liberals, end of the day, all they want to do is sel beer and not get too muc regulation or taxes. i, mean popular informatio reported that anheuser-busch gave $75,000 to ron desantis i'm pretty sure he's not pro-lgbtq. so, what is this nonsense? are there viewers and follower going rock, and let's boycot bud light? it's not even rooted in truth. >> yeah, who would've though that the lives would've got bu light in the culture war i mean, al would not hav thought that it's kind of unbelievable al the stuff republicans ar doing. you know, the nfl's woke, an all the stuff that used to b traditionally coated conservative, if anything. what are they doing? they're just grasping for ne cycles, desperate for things t talk about to fill the culture war vacuum and i guess a trans person appearing in bud light ads fit the bill this week they've done this many times i'm sure you remember, or mayb you don't, you don't punis yourself with conservative media like i did, they wer boycotting keurig's last, yea

. >>> well, bud light's parent company, anheuser or bush, has hired a lobbying team of former republican general policy regarding the alcohol beverage continues. cleanup continues. the move comes amid continued fallout after bud light partnered with transgender activist daryl land mulvaney and hair the sale -- their sales tanked. >>> now to a fox weather alert, yosemite is temporary hi closed as snow melt is causing flooding and rock fall. rangers warn the flooding could be hazardous for some time. parts of the famous land mark are closed until at least wednesday with rangers saying it could last through the summer. let's turn now to the chief, chief meteorologist rick reichmuth, for our fox weather forecast. rick: that would be tragedy are thetic if it goes that long, but record snow pal across all of the sierra nevada. not everywhere, but so many areas saw records, and everybody saw incredible snowfall, and now the really rapid warmup is causing a rapid melt of some of that snow, and it's going into areas that are already seeing some kind of flooding. that's today's temperatures, here'

anheuser-busch. >> that's funny. i just realized bush. how ironic is that anyway,5 bill anheuser-busch has shed over five billion in value sinc sincy partnering with dylan mulvany, making the making it the leastmg successful successful duo sincen alec baldwin teamed up with smiths smith, carrathool. i couldn't even spit it out so bad. a you know, if i were an amateur ,i'd reread that. but i'm a pro . i'm a pro , so i don't even in h care. it's friday. i'm half in the bag right now. yeah, the nypd is rolling out crime fighting autonomous robots to patrol times squaresah and subways. but officials say not to worry . the robots can't kill intol you unless they fall into your bathtub. after it's not even logical.of e >> after a recent cameo in an episode, the mandalorian singer lizzo announced he'lld sh be appearinge' in another star h wars film, this time as the death star. >> she's proud of it. a recent study claims climate change is causing an increasehor in home runs in majounr league baseball. apparently, the reduced air pressure makes it

but, in many venues, anheuser-busch has a beer monopoly. you might call them big bush.big pharma. just over the weekend, i went to yankee stadium with my wife and buddies will cain and rob o'neill. and there was nothing more sat saturdays phiing seeing untouched fridges of bud light. we all drank a local ipa beer instead and so did almost everybody else. i wasn't going to make a big deal about this proud of the stand we took until "primetime" producers told me the local beer we were drinking is actually owned by anheuser busch. no wonder i feel a little funny today. turns out they own a lot of beers as you know. but that's okay. we may have lost this battle, burr we can win the war against big busch. we have to hit them where it hurts the most. bud light, one target, no distraction. the ball is in our court. we may have lost to mostly lost to woke nike and the kneeling nfl when they gave a platform to left wing causes that unnecessarily divide us. but those companies were really tough for people to quit. they made up our wardrobes and our sundays. we tried and mostly fa