all of the major beer makers have some kind of nonalcoholic beer from anheuser-busch, smaller craft brewersre following the money. fox business recently visited brooklyn brewery which released its nonalcohol special-effects beer last year. nonalcoholic beers sales are expected to surpass according to a study by global market insights. beer sales are whole or down recent years. they see it as an area where they can grow. as far as this trend away from alcohol, people in the industry say that is driven in part because people are trying to be a little bit more healthy. >> who knew? thank you. moments away from the final bell ringing on the first trading day of the new decade, when a strong start it is. here's the deal. the dow plowing through another record. the bottom line is that it had to close up 106 points. you can see it right here. 324 points up. the nasdaq, s&p 500 also setting brand-new records today. tech stocks -- the rally led the way. it was based on some financial analysts saying progress on the trade deal with china. that is apparently partly what is driving all three indices. a

well, this is my thumbs up, because iconic american beer maker anheuser-busch is honoring americans inthis out. >> typical americans, showing up uninvited. >> oh, my. >> removing their clothes in public. yelling and being loud. just look at them, thinking they can save the world. typical americans, always celebrating with a typical american beer. so, next time someone labels you typical, show them what typical can do. cheryl: the best commercials. joining me now is monica rusky, vice president of marketing for budweiser. ladies, good morning. monica, you are responsible for -- they call you the king of beers at budweiser which kind of makes me laugh but that's your nickname. tell me about this commercial. i know oscar winning director katherine biglow directed this. >> it's all about celebrating america's people. the big difference this year, it's all about reminding everybody that the american spirit is alive and thriving and this year's stars are everybody that you see around you, both large and small, coming from all walks of life. cheryl: i love what you're saying. you didn't pay a

hennessey.on, we haveownside anheuser-busch and nestle.atively even session here in terms of the stoxx 600. up about 1/10 of 1%. anna: european markets opening fairly mixed. the u.s. no longer considers china to be a currency manipulator. very good to have you with us. will this phase one trade deal give another eight lake up -- leg up? >> the next step is whether the two countries adhered to the trade agreement. do you think all of the phase one has already been priced in? power, equity indexes, the new highs? laura: i think it is largely priced in. big part of that was the expectation that the phase one agreement would get signed. the twotionship between countries seems to be getting better the removal of the currency manipulator tag is a good sign. industrial need the data to continue to improve. anna: for people to make a portfolio that benefits from what china has to offer, what their -- and their expectations be? laura: getting the gdp data tomorrow will be relatively weak. the markets are always forward-looking. industrial pmi's see

bp as downside, you have well as anheuser-busch. is delivering a cyberpunk game launch. i can understand why investors would be concerned about that. you don't want to delay cyberpunk game launch. down 12% on the back of that. and casino falling the most since august 2018 as the forecast is hot on protests. groups, of the industry to bring do that quickly. you have basic resources, industrial goods and services and industrial leading the pack. oil and gas is the only industry group down in the stoxx 600. bp taking points away from the broader index. is a sector showing weakness. and you rightly point out the supermarket story. that one just jumped right after you covered the gaining sectors. european markets opening higher following a bumper data regarding china released this morning. are choosing to focus on solid retail sales and industrial production. negative capital for the year ahead has also been moved i head of this week signing of the china-u.s. deal. let us talk to some experts this morning. is here along with janet henry

>> an ad for the new hard seltzer from anheuser-busch as the company tries to cater to americans changingith major holidays, super bowl sunday is among the biggest beer-drinking days of the year. but after more than five years of declining sales for traditional lagers, top brewers are looking beyond beer. the molson coors brewery in golden, colorado. >> reporter: the production line at the coors plant in golden, colorado, bottles beer at a breakneck pace, 25,000 cases each hour. for coors and every domestic brewer a sobering fact. consumption of traditional beer has dropped more than 4% the last year. >> some of the reasons we are seeing the declines within those traditional laggers are consumer trends around health and wellness, consumer trends around wanting a different and new experience. >> caller: craft beers from small brewers grabbing market share. so are hard seltzer, promising fewer carbs and lower calories to increasingly health conscious consumers. those trends are forcing brewers to refocus and become less dependent on traditional beer sales. >> expanding beyond beer is a nece

brands had 85% of the hard seltzer market share as of last summer but as beer drinking declines, anheuser buschw. some analysts say this could be a 2.5 billion industry by next year. that's why the north american ceo tells me in an exclusive interview they want in in this category. you think you can overtake, say, white claw or truly with this product? >> we want more people into the category. we want the category growing and we want to make sure those consumers who have the chance to try bud light, and we know if they try, they will prefer the light given the quality of the product that we have. reporter: we mentioned beer sales declining in recent years. that's actually not the case for craft beer. that segment is growing and ab inbev is expanding its footprint there as well. what the ceo tells me in that interview is he hopes that this becomes a product that some people who enjoy beer but haven't tried hard seltzer will give a go, an untapped market, untapped customer, if you will. neil? neil: i see what you did there. thank you very much, my friend. in the meantime, speaking of beer, beer m

if you're looking for a buzz with less calories, anheuser-busch is releasing bud light seltzer.seltzer comes in four fruit flavors. it's 5% o alcohol with 100 calories per can. live from a bud light seltzer paris in new york. hey, greedy ! >> sandra, this is the only bud light seltzer brewery. it's 15 degrees outside, but in here they are cranking out 2,000 cans a minute to get ready for the big launch of this product come monday. a lot of people think of this as a summertime drink, but that's the message -- this is a year-round drink. that's what budweiser and bud light say, anyway. the parent company of bud light says they already have seltzer's on the market, but this is a little bit different from the ones that they have as well as the ones that are very popular right now, which includes white cloth. they say this has a crisper flavor without the aftertaste, and you can really taste those natural flavors. that being said, this is a huge growth area for a beat and bev and all of the local companies. it brews 210% from 2018 to 2019. they really see this as an area as beer sale

the majority owner is anheuser-busch. a-rod corp. technologies companies. he is everywhere. those are your headlines from new york. maria: very nice to see that transition to entrepreneur. thank you so much, cheryl. well promises kept president trump will reportedly sign the usmca trade pact with canada and mexico this wednesday, the nafta replacement has been one of the president's major objectives throughout his time in office, certainly, and it mirrors the president's push to lock down a trade deal with china which will also be a key facet of his re-election campaign. joining us right now is aflcio president, richard trumka, a he key decision maker in the usmca talks. good to see you. thank you for joining us. there was a while there, when we were saying when will the usmca come to the floor. the worl word behind the scenest was richard trumka, he doesn't want it signed yet. is that true? >> when the agreement first came back, we had several problems with it. one of the major problems was, it was a totally unenforceable agreement.

louis with anheuser-busch -- one of chad's corporate sponsors.acke: when i think of these people coming out and helping us, i think of that as a way of serving your country. i think the new green is really red, white, and blue. and i think the green movement hasn't moved that far, because people aren't saying, "hey, conserving america's resources, i think that that's patriotic." lemonis: no doubt about it. i think meeting someone like you gives me renewed hope that there's people that actually care more about it than others. it still amazes me that this many people still show up, as many as they do, and help out. lemonis: chad's built a movement on the mississippi. it reminds me that all it takes to tackle a mighty problem is someone who's willing to try. i'm marcus lemonis. trevor:: we're flex watches.fit"... we make watches that give back. lemonis: at an l.a. watch business with a powerful mission... travis: each color represented a different charity. lemonis: ...the owners have lost their way, and now they're losing time. how much longer could