you can bring in a couple of thoughts here valley. 11 says it is not alt right whatever you say anjelica whatever that influences are doing but like i said it's not on it's the future get used to that so let me just bring in another thought here and this is to yawn into no one explains for our audience to us about the appeal of virtue influences how to listen. so virtual influences are really appealing to consumers and people like you and me because they're designed to be that way you know even though it's a cut of sand to see creatures leading these like kind of really fun exciting lives they're still very relatable and they have a kind of an active storyline that they follow or like sarah fain. will influence and create a fire riot games. she has a lot of hopes and dreams like going to the city and yet she's still getting his ideas about songwriting and you know her billet to create and i guess that's very relatable to people in jen's a which is kind of where things are towards being the digital generation she said a little bit earlier. speaking up here on how much influence to influen