. >> joining me for a look at the huge global business of suds are ankar kapur, tom pirco, a beverageustry analyst and managing director at bev mart anmart.ankor kapur, when you sea merger of this size you want the two want something from each other. what's attractive each to the other in this case? >> thanks for having me on, ray, several things are interesting to in bev in particular. librarian businesses, ab in bev doesn't have that kind of presence. and second thing is certainly the miller brand. the ability of a single company to have within its ownership in the u.s. certainly the number 1, number 2 and number 3 brands or even the number 1 and the number 2 brands would give it sufficient market share and pricing power such that it could raise price. and i think you see that when you look at the 50% premium that ab in bev is offering over sab miller price. this is how to do it. >> we heard from diane eastabrook just a moment ago that beer sales are flat. is that the time we see mergers is when businesses are unable to grow by selling more of their product and need to find efficien