including my next guest, ann berry. you're spying, looking at palo alto.is the thing with palo alto. everyone kind of digs, kind much loves it last couple years, but every now and then it has crazy swoons where it falls apart including recently. it holding above key moving averages. you're watching it. what do you need to know or see before you buy and pull the trigger. >> i came into it but i've been watching it for a while. charles: okay, so you did buy it? >> i came into it. i came into it a couple weeks ago and here's what i saw. i was listening to what the conference had to say about the outlook. who was realistic about it? you know who said it would get tougher? who said it would have a plan. these guys. best of class. saw announcement, google cloud doubling down on partnering with this name. it is there. number one choice. that means growth. charles: the chart still trends higher. every now and then you may be challenged to invest in it. make the swoons your friend. i know couple names you're buying ault at that and trade desk. what is it about ulta